March 2022

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The Key Ingredients for Business Success (Part 3)
In part one and two of this series of articles we identified the fact that there is no secret formula or magic potion that guarantees financial success in business, however, there are some key ingredients that successful businesses have in common.  In part three we look at:
  • Great Teams Build Great Businesses (the importance of building a great team)
  • Winning Website (having a lead generation website)
  • Video (using videos to drive sales and website traffic)
  • Technology & Software (improving customer experience and thereby delivering sustained growth of the business)
  • Customer Database & CRM Systems (this data-driven marketing solution lets you target customers and prospects with offers tailored to their preferences)

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The Marketing Essentials for Business Start-Ups

With the upheaval experienced to all aspects of our lives due to the Covid pandemic, it is not surprising many people are questioning their career choices and considering major changes. As a result, we are expecting to see a surge in business start-ups in 2022. New business owners often focus on the product or service offering, financial aspects or other mechanics of start-up whilst neglecting their marketing plan, instead of making it a priority… 
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The Key Ingredients for Business Success (Part 2)
Most people for one reason or another contemplate starting their own business. While there’s no magic potion or secret formula that guarantees business success, highly successful businesses have some common characteristics that we will explore across a series of articles. In this instalment, we look at the importance of marketing and systemisation... 
Read More

The Key Ingredients for Business Success (Part 1)
Most people at some stage of their lives, for one reason or another, contemplate starting their own business. While there’s no magic potion or secret formula that guarantees business success, highly successful businesses have some common characteristics that we will explore across a series of articles..
Read More